Blog Post #2: The Customer Review

Since we’re talking about digital commerce, one thing we need to think about is how much customer reviews or user-generated reviews have changed the way people shop online. Pretty much any website from which you can purchase something allows its users to review those items they’ve purchased. For this blog post, you will be adding your voice to a famous user-review discussion that’s been going on for years: The Three Wolf Moon shirt.

1. Go to: http://www.amazon.com/The-Mountain-Three-Sleeve-Danger/product-reviews/B007I4HI60/ref=sr_1_1_cm_cr_acr_txt?ie=UTF8&showViewpoints=1

2. Choose to read either the one-, two-, three-, four-, or five-star reviews by clicking only the stars on the right side of the page. Read several of the reviews. 

3. Compose your own review of the Three Wolf Moon t-shirt in the same tone or style as the reviews you’ve read. This is an exercise in tone! See if you can match the conversation that’s been carried on for years.

http://a.abcnews.com/images/WN/ht_three_wolf_moon_090527_wmain.jpg

(Source: Three Wolf Moon. abcnews.go.com. Web. 05 Sept. 2014)

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